INIZIO CAFFÈ
Inizio is a canned coffee beverage that needed a package design and brand direction. I created this brand as a passion project and it gets its name from the Italian word "inizio", which translates in English to "start". I believe each day should start with a natural product free of unnecessary sugar and harmful oils that can affect your health long-term. These are just a couple of examples of ingredients that can be found in most canned coffee beverages.
DESIGN INSPIRATION:
I spent countless hours of my childhood and even adulthood playing a popular Italian card game with my grandparents called Scopa. I have always loved the symbols on the cards not only because of their aesthetic, but because every time I play with them I have a nostalgic feeling. One of the suits in this card game is the sun, which was my main inspiration for the brand vision since most people have their coffee as the sun is rising or soon after it has risen.
DESIGN OBJECTIVE:
Create an appealing and functional coffee beverage can that attracts consumers, communicates the brand's identity, and ensures the product's freshness and health-consciousness.
PROJECT TYPE:
Brand Identity + Packaging Design
TOOLS USED:
Adobe Illustrator
Adobe Photoshop
